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Marketing Plan

Build a Marketing Plan

A written marketing plan may help you clarify your business
objectives, identify what differentiates your firm from the competition, and develop a plan of action to keep you focused on your objectives.

It can also help you create a budget to manage the costs of your marketing initiatives.

For your convenience, we’ve created the Marketing Plan Planner, a step-by-step guide to completing a marketing plan. We’ve also provided you with a hypothetical plan, as well as a few ideas to help you get started.

Considerations for your marketing plan

Objectives/Strategies
Focus on tangible, measurable results. These should help complement your overall business plans.

Tactics
Outline specific steps you plan to take for each strategy, including details on campaigns, milestones, and timelines.

Positioning
Define how you want your firm to be perceived, and continually reinforce the image with clear, consistent messaging.

Budget
Allocate resources according to priorities, and regularly assess costs relative to expected returns.